Read your visibility dashboard
The dashboard answers one question: are AI answer engines recommending your brand, and is that getting better or worse? Read it top to bottom: organic Share of Voice, trends, leaderboard, then per-engine breakdown, and finish by drilling into a single prompt to see the actual answers. The numbers are probabilistic, so read trends, not single runs.
Before you start
You need at least one prompt set that has run once. If you just created your project, run the prompts first, see create a project. A trend only appears once you have two or more dated runs, so turn on a schedule early.A tour of the dashboard
Start with organic Share of Voice
The headline metric is organic Share of Voice: your share of brand mentions on non-branded prompts, compared with tracked competitors. It answers the category question: when buyers don't ask for you by name, how often do you show up versus everyone else?
Read the trend line, not the point
The headline numbers use your latest successful run on each engine, refreshed each week. Below them sit trend lines of every dated run. A single run can swing on engine randomness, so the shape over weeks is what matters. A drop from 31% to 18% organic SOV over a month is a real signal worth investigating.
Check the leaderboard
The leaderboard ranks you against your competitors by Share of Voice, shown per engine. This is where you see whether Acme's visibility is genuinely strong, or just strong in a weak field.
Open the per-engine breakdown
AppearIn tracks ChatGPT, Gemini, and Perplexity separately, and they disagree often. The breakdown shows your mention rate, citation rate, and Share of Voice on each. A healthy rollup can hide a brand that's invisible on Perplexity.
Drill into a single prompt
Click any prompt to read the saved answers from each engine for that run. This is the ground truth behind every metric: you see exactly how you were described, who was named ahead of you, which pages were cited, and whether any hallucination flags fired.
What to look at first: coverage gaps
Before optimising anything, find your coverage gaps, prompts where you are barely mentioned or absent entirely. These are the cheapest wins, because going from absent to present on a non-branded prompt directly improves organic visibility. Filter for losing prompts, look at the bottom of the list, and read those answers to learn what the engines recommend instead.
Which metric should I watch?
The dashboard surfaces several metrics and they answer different questions. Pick the one that matches what you're trying to learn.
| Metric | Answers the question | Best for | Watch out for |
|---|---|---|---|
| Mention rate | How often am I named at all? | Finding coverage gaps and tracking raw presence. | Ignores ranking, you can be mentioned last and still count. |
| Share of Voice | How do I stack up against competitors? | Competitive benchmarking, per engine. | Depends entirely on your competitor set, keep it honest. |
| Citation rate | Whose pages do engines link as sources? | Spotting which sites earn the engine's trust. | Your own pages cited less than third-party ones is normal. |
| Sentiment | When I'm named, am I described well? | Catching negative framing even when visibility is high. | Needs enough mentions to be meaningful; sparse data is noisy. |
For the full definitions behind these, mentions, citations and sources and sentiment each have their own concept page.
Worked example
Acme tracks the prompt "best project management tools for startups" against Beta and three others. The blended dashboard reads:
- Organic SOV 31%, down from 42% two weeks ago, the trend, not the single snapshot, is the alarm.
- Leaderboard: Beta leads Share of Voice at 48%, Acme second at 31%.
- Per-engine: Acme is solid on ChatGPT (Share of Voice 52%) and Gemini (44%), but only 9% on Perplexity.
Drilling into the prompt on Perplexity, Acme reads the saved answer: it lists Beta and two review-site favourites, and never names Acme. The blended rollup looked fine; the per-engine view exposed that Perplexity effectively doesn't know Acme exists. That is the coverage gap to fix first.
What good looks like
- You read the trend over weeks before reacting to any single run.
- Your Share of Voice is rising relative to a realistic competitor set.
- No single engine is a dead zone, coverage is spread, not lopsided.
- When you spot a moving number, you open the prompt and read the actual answer instead of guessing why.
A simple reading cadence
Weekly, glance at the headline trend and the leaderboard. Monthly, go engine by engine and re-read your weakest prompts. Quarterly, revisit your competitor set so Share of Voice keeps meaning what you think it means.
Common mistakes
Reading a single run as truth. Engine answers vary between runs even with the same prompt. One bad run is noise; a sustained slide is signal. Always check the trend before you act.
Letting the blended view hide per-engine reality.Averaging across engines smooths over the brand that's invisible on Perplexity. A healthy rollup can mask a dead zone, always open the per-engine breakdown.