AppearIn AI
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AI visibility

AI visibility is how present your brand is inside the answers AI assistants give. The dashboard measures that presence with organic Share of Voice, mention rate, citation rate, sentiment, per-engine rollups, and trends.

What "AI visibility" means

When someone asks ChatGPT or Perplexity a question in your category, the assistant writes one answer and usually names a handful of brands. AI visibility is the answer to a simple question: across the prompts your customers actually ask, how often, and how prominently, does your brand show up?

It is not the same as a search ranking. There is no list of ten links to climb. You are either part of the generated answer or you are not, and being mentioned first reads very differently from being mentioned last. Visibility captures both presence and prominence.

The metrics that measure visibility

AppearIn AI keeps the core visibility signals separate so you can see what actually moved:

Organic Share of Voiceyou vs competitors

Your share of brand mentions on non-branded prompts, compared with the competitors you track. This is the headline competitive visibility metric.

Mention ratewere you named?

The share of answers that mention your brand. Use it to find coverage gaps where you are absent entirely.

Citation ratewas your site linked?

The share of answers that cite one of your pages as a source. You can be mentioned without being cited, or cited without being named.

Sentimenthow were you framed?

Whether answers describe your brand positively, neutrally, or negatively when you are mentioned.

Each metric is available across the current snapshot and as a trend. The snapshot answers where you stand now; the trend shows whether that standing is improving or slipping.

Read visibility as a comparison

A metric is most useful against a baseline: your previous runs, your competitor set, and each engine separately. "31% organic SOV on ChatGPT, up from 18%, but still behind Beta" is more actionable than a single blended number.

Reading a change in your visibility

When the number moves, it's usually one of these:

  • You gained or lost coverage. You started (or stopped) appearing for a group of prompts, often the clearest, most durable kind of change.
  • Your prominence shifted.You're still mentioned, but earlier or later in answers than before.
  • A competitor changed. Visibility is competitive; a rival publishing strong new content can push you down even if your own presence is unchanged.
  • Normal run-to-run variation.AI answers aren't identical every time. Small wobbles are expected, look at the trend line, not a single day.

To separate signal from noise, see how we collect data, which explains how often prompts run and how snapshot metrics differ from trend charts.

Visibility tells you how present you are. To understand how you compare to rivals, read Share of Voice. To understand what the engines said and cited, read mentions, citations & sources.